Kids’ Flexible Frames

COMPANY: ZENNI OPTICAL

ROLE: PRODUCT DESIGNER & MERCHANDISER

I developed and launched Zenni’s first comprehensive collection of frames from toddlers to pre-teens. This new collection of kids frames addressed all the features that both parents and kids love, fun and durable. This collection of frames was made of a single continuous piece with no joints or metal attachments which makes it a perfect choice for parents! I curated a bright and fun assortment, and lead the overall creative direction of the campaign by requesting photography and video assets that were playful, relatable and diverse.